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Lesson 1: Spend Money to Make Money.
I paid someone to write my ad copy. I paid professional photographers $1,500 to shoot my pictures. I considered those investments in myself.
The best page for escorts, Eros.com, costs $400 a month to place an ad. They charge the most, and they attract the most serious escorts and guys who are willing to submit to screening. Backpage is more wide open, and it gets cheaper guys, as well as scary, freaky guys. Craigslist is barely worth mentioning. That’s where people get killed.
I spent $50 a day on Eros so I could be listed in the “What’s New” section, and I learned that to have an impact I had to be “new” for at least 20 days a month. I spent $500 a week for a “featured” spot. So that’s almost $4,000 a month right there. The girls who would only spend the basic $400 a month, they’d only get one email in two weeks. They’d be sitting at home, sucking their fingers.
Then there’s rent, because you want a separate apartment to do your work, because you can’t worry about roommates, and that costs at least $3,000 in Manhattan. You can rent a cheaper place in the Bronx, or Queens, sure, but you think guys with money are going to come see you there?
In my first ads, I used very little copy. What was the point? What I know now is that guys want to know the women they’re fucking. It surprised me, but a lot of them — most of them — really need to feel a sort of connection. Reading about Angelina’s easy laugh, or how Anna loves luxury travel, made them more comfortable. And when they’re more comfortable, they call. I always wondered why Playboy ran those little interviews with the girls alongside the photos. Now I know. The guys who are jerking off want to feel like they know the girl.
Lesson 2: Make Stereotypes Work for You.
Anna and Angelina were exotic and vaguely foreign-sounding without any specific nationality.
Men here — especially American men — have certain ideas about certain nationalities. If you’re a South American girl, then you’re wild, you’re fun, and you love to fuck. If you’re Asian, you’re bad! You’re freaky, and you’ll do anything, and you’ll want to do more! American men think Russians are hot, but also icy and mean. Some of the guys have had some not-so-good experiences with what I learned they call Russian gold diggers. American girls are seen as being in really good shape and put-together, and open-minded and fun. Sometimes they have cute ponytails and big smiles, but guys think they’re sort of selfish and bitchy, too.
Once I learned all that, I decided that Angelina and Anna would be beautiful and mysterious, cosmopolitan, but no one would be able to tell from their names what part of the world they were from. They wouldn’t give a client any reason to rule them out based on stereotypes. It’s just smart business.
Lesson 3: The Price Is Right.
These days, guys can fuck porn stars for $2,000 — and they advertise on the same sites I do. They can hire “sugar babies” for $4,000 a month. There are even “sex vacations” for $2,000 where you get food and lodging thrown in along with the sex. So if you want to make money as an escort, you better deliver something special. I did couples. I offered toys, role-playing, and BDSM. (I didn’t do anal and I didn’t even know what it was until one of my clients asked about it, then explained it. At first I thought he was joking and I think I hurt his feelings a little when I laughed. If I ever were to do anal, I would charge at least $1,500 for it, mostly because what I learned is that guys think it’s so forbidden and are so shy about asking for it and that they think most girls don’t really like it). Mostly, I offered understanding. The truth is, even for guys who hire me for three or four hours, the sex usually only takes about 15 minutes. It’s the understanding they’re buying.
White girls can charge the most, at least in New York. Then Spanish girls, then Asians (Koreans and Japanese tend to demand more than Chinese), then black girls. I don’t know if it’s supply and demand or what, but one of my clients, a handsome blonde actor, he told me to take advantage. He told me he’d been up for 10 commercials in the past five months, and hadn’t gotten a single one. He said it was because the marketplace wanted brunettes now, because of the increasing Latino population and their buying power. (I often learn business tips from my customers, even when they don’t know it.) In any case, I took advantage. I charged top dollar. What amazes me is some of the American girls who only charge $400. I don’t know if it’s because they’re stupid, or too lazy to study the competition, or they’re not as serious about their work. Maybe it’s because they never stepped on a stinky tourist bus with no air conditioning.
Lesson 4: One Is the Most Profitable Number.
With an agency, they screen your clients. They set up your appointments. They take care of you. What they also take is your money. For massage parlors, it’s half. For escort agencies, it’s 30 to 40 percent.
Girls who work at the agencies don’t want to deal with owning their own businesses. To me, that’s shortsighted. First off, the ones that advertise 20 girls usually have two, one blonde and one brunette. So, of course, those girls are working hard. Really hard. If an agency gets 20 clients a day, each of those girls is fucking 10 guys — a day. At the end of a summer, they have $50,000, but they had to fuck a lot of guys for that. To me, that’s not worth it. It’s not cost-effective.